We were bantering in a post-dinner conversation about what sort of ventures would be worth getting into – one of a narrow set topics where you’d find me readily available to engage in and ernestly contribute to.
The discussion took a turn to a well trodden topic of “If you had xxx, what would you do with it?”. N had much insight to offer to the effect of constraints playing a crucial role in driving good design, and how it’s next to impossible for good design to come out a blank check.
We got talking about what kind of awesome we could conjure up with the skills that were at the table; what creations we thought were excellent in that they were highly considered and truly added value to their respective contexts, and shortly after, arriving at an echelon of products whose sole purpose laid squarely in sheer opulence; created for no other reason than for Mr. Ritchie Rich to outspend his peers.
It was then, something became clear to me: what thrilled me most in my pursuit of creating awesomeness is somewhat captured in the following equation:
Fa (awesome factor) = outcome produced / resources committed
Where Fa is greater than 1, we’re winning. Where Fa is less than 1, not so winsome.
You could start by sticking some values in. Say 4 coins were spent creating a doodad that was then sold on for 5 coins.
5 / 4 = 1.2 Fa ⇒ winning
If 5 coins were spent creating a doodad that couldn’t be onsold for any more than 4 coins,
4 / 5 = 0.8 Fa ⇒ not so winning
A second example: 5 hours were spent creating a widget that saved 1 hour a day. It’s a little more interesting, because on day 1, it’s looking like
1 / 5 = 0.2 Fa ⇒ not winning
But as the days carry on, things start looking better
5 / 5 = 1 Fa ⇒ tie
50 / 5 = 10 Fa ⇒ awesome winning
And if 50 people had access to it for 50 days:
50 × 50 / 5 = 50 Fa ⇒ mmmmmmonster win
On the flip side, we encountered the provervial “money is not an issue”, things start looking bleak for our little equation.
For example, a thousand coins spent to produce the world’s most exquisite disposable luxury toothpick.
value of a disposable luxury toothpick / 1000 coins ⇒ difficult to win
£3bil for a gold encrusted yacht:
gold encrusted floating device / £3bil ⇒ even more difficult to win
medium-sized aircraft carrier / £3bil ⇒ a little easier to win
2 × 360-bed metropolitan paediatric hospitals / £3bil
You get the idea.
Where things really start to fall apart and kill the party is when the resources available approaches infinity, which is one extreme that many a naïve idealist operates with:
(most awesome-st idea ever) / ∞ = very near to 0 Fa ⇒ no fun
The other extreme is the magical unexecuted idea:
(an idea) / 0 = ∞ Fa ⇒ delusional
Conclusion, awesomeness is a function of two values, the resources required and the final outcome. This means that awesome can be sought after in two places: first, incremental outcome improvements over predecessors, and secondly, exponentially doing more with less.
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